Say hi to strangers, aims to conduct a comprehensive cultural understanding, and tries deconstructive studies on the language we use. It reflects upon a variety of urban segments, from the posters on the streets to furniture in the public parks. Particularly Arabic alphabet studies taught me a critical approach to my own indoctrinated aesthetic. The project's mission is to transform the Arabic letters into another useful object, a way of abstraction in the semantic frame.  The idea excites me the most because it tackles the boundaries between kitsch art and blending the "Arabic" cultural elements in the western aesthetic as a form of assimilation.  Both are in my artistic interest, especially today's fear of political corrections pushing the art world in a fantastic direction.

Why in 'other' contexts? Otherness is a wide range of arguments covering many political and cultural tensions since the emergence of nation-states. However, contemporary discussions about otherness, alienation, orientalism, exoticizing, and assimilation are still produced by a group of researchers to expose a very limited audience. I believe cultural otherness is a universal problem, and the more discussions stand out, the less oppression for others will happen in the future.